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Meet Peter Krull
I'm Pete Krull, president and founder of Krull & Company. We help people align their investments with their values.
Folks spend a lot of time looking at what is in their peanut butter. Folks spend a lot of time looking at what's in their food, what's in the water, what's in their air, but a lot of times what happens is we get the old, "See no evil, hear no evil, speak no evil," when it comes to investments.
We really close down, we shut down, and don't pay attention to what's in there because we really don't want to know. We need to have an idea of what we own. Most folks don't understand what's in their mutual funds. They don't understand what's in their investment account.
I think it's important to understand if you own companies that are polluters, if you own companies that are socially irresponsible. We help people try to get those out of their portfolios. We help people to use their shares as shareholder activists to get companies to change for the better.
What's important to me is acting as a facilitator, being an inspiration to people. I think what we do as a business is we facilitate people. We empower them to actually take control of what their portfolios look like. That's really important because what's happening is a lot of folks are coming to us with portfolios that were put together for them by some of the big firms. They have no clue what is in them.
We can sit down, we can ask a lot of questions, we can determine why they're investing the way they are, show them alternatives. That's really important to me, to be able to help people make that positive change. I care about the environment and making a difference.
I care about social equality and using our shares as change makers to push companies to be better. I care about helping the future retiree live a better retirement life and I care about the grandparent who's helping put his or her grandchildren through college.
I care about giving back, especially the non-profits. I'm the board chair of Western North Carolina Alliance, which is the premier environmental advocacy group here in Western North Carolina. I got lots of hobbies. My favorite is photography. You'll notice on our website that lot of the photography is some of the work that I've done.