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Clint Cannon

Video Transcripts

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Introduction - Clint Cannon

[music]

Clint Cannon: Hello. My name is Clint Cannon. I am the founder of Cannon Capital Management.

Two words describe what kind of company...

[music]

Clint Cannon: Hello. My name is Clint Cannon. I am the founder of Cannon Capital Management.

Two words describe what kind of company Cannon Capital is. Those two words are "people company." We are hired by people to serve as stewards of their financial assets.

Yes, the focus of our business is investment management and financial planning, but first, foremost, and always, our business is about people.

Let me share with you a few of the critical principles that form the foundation of Cannon Capital Management.

First, it's your money. We are hired as a steward to make decisions and implement actions in your financial life that reflect your desires and protect your interests.

We listen to our clients. Listening is best done with our mouth shut.

While we will ask questions that help us better understand your needs, wants, and dreams, it is the listening that allows us to create a financial plan with you and the right asset allocation for your investments to fulfill your needs so you can live your dreams and your chosen adventures fully.

We are consistent. Markets move up and down, and life itself is full of changes. Through it all, we are consistently present to listen, explain, encourage, make adjustments as necessary, and to move forward with you.

We are experienced experts. We have developed our expertise by a combination of over 60 years of experience and through earning and working on industry accreditations for the CFA, CPFA, AIF, and CFP.

We embrace technology. We use technology to make both you and us more efficient and effective. We are trusted stewards and fiduciaries.

One of the most sacred aspects of any relationship is trust. Trust is earned. We walk our talk.

Finally, we do it right. We are absolute believers that if it is worth doing, then it's worth doing right. That means we are acquainted with the value of work, not just for work's sake, but to do it right. Let's do it the right way together.

I look forward to visiting with you. Thank you.

[music]


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Investment Approach - Clint Cannon

[music]

Clint Cannon: Hi, this is Clint. I want to share with you for a moment how we approach the investment process at Cannon...

[music]

Clint Cannon: Hi, this is Clint. I want to share with you for a moment how we approach the investment process at Cannon Capital Management.

We use low-cost index exchange-traded funds. They're called ETFs. ETFs give us an instant, diversified presence in the investment areas we want to be invested in, and they do it at a very low cost.

Let time be your friend. Allocate your investments to reflect your end desire and your time horizon.

We are strategic investors. We put a bigger percentage of your money in those assets that have produced the highest returns over the past 30 years.

We tweak the strategic. We find and act on opportunities to shift our asset allocation to take advantage of over- and undervalued assets.

Risk matters. While return is important, the risk involved to obtain that reward matters even more. Risk and reward are married at the hip.

The higher the return, the higher the risk. The lower the return, the lower the risk should be. Keeping that truism at the forefront of investing decisions will make for a happy marriage. Sleep counts. Invest so you can sleep at night, regardless of the investment conditions.

Consistency wins the race. Using a baseball analogy, home runs capture the attention of the crowd, but consistent singles and doubles keep you up to bat and scoring runs.

We take responsibility for our investment results. That means the buck stops with us. Straightforward, efficient, and effective, we do it right. We'd like to do it right with you.

[music]


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Planning - Clint Cannon

[music]

Clint Cannon: Hi, I'm Clint Cannon. Today, I want to talk to you just a little bit about planning and its importance in...

[music]

Clint Cannon: Hi, I'm Clint Cannon. Today, I want to talk to you just a little bit about planning and its importance in our lives.

The one constant in life is change. Over 16 years ago, I was diagnosed with a form of cancer. Suddenly, I felt as if I couldn't find stable ground under my feet, try as I might. As I sat in the various doctors' offices and listened to their prognosis and recommended action, I could see their lips move, but I only heard, "You have cancer."

Fortunately, my wife was in the room with me. While her world had been turned upside down as well, she was able to stay more focused, ask the right questions, and keep us moving forward, while she allowed for the ground under my feet to stabilize. I trusted my wife, so it was both comfortable and natural to turn to her, as we evaluated our choices and mapped out a plan for my treatment.

The one constant in life is change. Another truth that I have observed is that those who plan are best able to deal with change and live the most fulfilled lives. Planning creates a disciplined structure that gives us confidence to create the desired changes in our lives and to face head-on and wrestle to the ground those unexpected changes that occur in our lives.

Amazingly, planning also enhances our ability to have spontaneous adventures. Planning, with its companion, preparation, take fear out of our lives and replace it with confidence and peace. Planning creates a vision of what could be and establishes clarity for what is.

Planning fosters a trust between people and provides a backstop and reference point on which to weigh and evaluate change. A financial plan should be a living, breathing document, just like you, something that can grow and develop with your life and the changes that come with living.

We'd like to earn a spot at your table of trusted advisors. We have the experience and the expertise to navigate life's changes with you, those you create, and those that do come unexpectedly. We do it right, so give us a call. Let's do it right together.

[music]

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