This week’s top reads collection is diverse and packed with useful information for financial advisors and entrepreneurs alike.

In the personal finance section, Carl Richards shares why money is so emotional, Ben Carlson lists 10 money revelations he’s learned from having children, Michael Batnick discusses capitalism and how times are tough for most Americans right now. In the personal interest section, venture capitalist Mark Suster takes to twitter to share tips every founder should know and Wealth Management gives a crash course on Google analytics for advisors.

For more articles like this, check out Raghav’s two previous Top Reads articles here and here.

Personal Finance

Money is Not in the Math Department, It’s in the Psychology Department

Money is emotional – it can be hard to talk about and is a source of arguments for many couples. In this article, Carl Richards explains how we aren’t taught to think about money in an emotional way. Richards encourages us to rethink how we use money, to ensure that our financial decisions align with our long term goals.

There’s a pattern of behavior around money. Overspending, buying cheap plastic items thinking they will bring us happiness, not saving. In other words, not aligning our use of capital — in terms of spending, saving, and investing — with what we say is important to us.

Read the full article here.

10 Money Revelations From Being a Parent 

When having children, we continue to learn every day – about ourselves, our partners, and the little humans we created. We also learn financial lessons and in this article, Ben Carlson shares 10 he has learned from having children. Among those:

-A king-sized bed is the key to a happy marriage.
-Spending on convenience is money well spent.
-I struggle with the right balance between providing a nice life for my kids and spoiling them.

For all 10 of Carlson’s lessons, click here.

The Investment Implications of Inequality

In this article, Michael Batnick discusses capitalism and how it continues to be a dynamic force as change constantly takes place around us. While we have capitalism to thank for much of the financial success in our country, like most things, it isn’t perfect. Batnick covers several topics: the extremely wealthy, declining pensions and how how buybacks are often made into scapegoats.

For an in depth look at these topics and more, click here.

Personal interest

Some Quick Things Every Founder Should Know

Venture capitalist Mark Suster has seen the ins and outs of several businesses as he works with a firm that has nearly 100 diverse investments. Suster recently took to Twitter to share 12 tips that every founder should know. Among his advice:

If you know an employee is a negative energy in the office, don’t delay parting ways. Negative employees affect others like a disease and you can’t ever turn them around. There’s never a perfect time – except now.

Don’t spend undue time at conferences. Networking & relationships are important so some events are fine, but if you’re addicted to being out of the office that should tell you something. Or at least your employees will tell you what it means.

For all 12 tweets, click here.

Google Analytics Crash Course for Financial Advisors

If looking at your website’s analytics seems like a daunting task, this article is for you. Find out where people are visiting your website from, which web pages are getting the most views, and how many people are visiting your site each month. Wealth Management also tells you how to use these insights to grow your business.

Google Analytics doesn’t help whatsoever just by existing on your site. You have to use it. Commit to gathering these simple bits of data every month and your digital outreach will be sure to improve.

Click here for the crash course.



From time to time, the team at GuideVine highlights certain topical videos and content from expert financial advisors. We find these helpful and hope you will to for your managing personal finances. To learn more, you can view and find potential advisors through our advisor matching service and listings, ask one-on-one personal finance questions to these experts, and view “How to” videos on our YouTube channel (