How Chatbots Can Help RIAs and Their CSAs

This article originally appeared on LinkedIn, which you can read here. As a concept, artificial intelligence (AI) is nothing new. In its simpler forms, companies have used AI for decades in the form of early computers and other “smart” machines. In recent years, however, several coinciding factors have contributed to the use of AI in customer service roles, mainly in the form of chatbots. As it relates to financial services, …

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GV Insights – Consumer Concierge

Finding a financial advisor is no easy task. Whether a consumer is just getting started, looking for a second opinion, or wanted to make a change, each situation brings with it complexity that requires a certified professional. GuideVine solves this problem. Our advisors are all vetted industry professionals with unique profiles featuring videos on their financial philosophy and approach. GuideVine is a single place for consumers to perform diligence, reach …

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The Biggest Mistake Financial Advisors Make on Their Homepage

What does the main headline text on your homepage say? If you’re like most financial advisors, you might not even remember. Your homepage is the most important piece of marketing real estate you own, but most advisors let it go to waste. What’s worse is that many advisors are making a critical mistake with this piece of prime real estate: talking about themselves! Can you imagine if you went into …

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GV Insights – Top 10 Practice Management Reads This Year

We have more than enough content here at GuideVine to help you improve your practice, increase your online presence, and add more clients, but this month we wanted to look at the top 10 articles so far this year. These are the articles advisors found most interesting and helpful, all compiled in one place. Top 10 Practice Management Reads 1. Five Centers of Influence Advisors Need to Meet Expanding your social …

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Why Client Trust Should Be Advisors’ Main Focus

Many financial advisors would like to say that what makes them better is that they have lower fees and higher investment performance. The problem is, not only is that not true in most cases, that’s not what clients care about. When you think about your most satisfied client, ask yourself why they’re happy with your firm. One word will likely come to mind:  trust. Trust is paramount in any relationship. …

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Is Your Firm Too Old? Why Younger Advisors Can Be a Valuable Addition

When you’re looking to add a new advisor to your team, which criteria do you put at the top of your list? Years of experience? Education? Passion? Age of the advisor? The stats tell the true story, as the average age of financial advisors in the United States is 50.9, and 43% of advisors are older than 55. In 2016, only 22% of financial advisors were under 40 and only …

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GV Insights – Growing Your Practice with Social Media and Video (Webinar)

There are many different ways to grow your practice, but using a combination of social media and video is one of the best ways to fuel your growth online. We’ve created a helpful, 30-minute webinar with Claire Akin of Indigo Marketing Agency to cover the key points you need to know to get started. What We’ll Be Covering How Strong is Your Digital Footprint? Why are Video and Social Media Powerful? …

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What is the Status of the DOL Fiduciary Rule?

If you work in the financial services industry, you’ve likely been following the strange and changing path of the Department of Labor (DOL) Fiduciary Rule. The new rule increases the ethical standard of investment advice from a suitability standard to a fiduciary standard. The Fiduciary Rule impacts anyone giving advice on retirement accounts for compensation, such as financial advisors, brokers, and insurance agents and requires these professionals to put the …

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GV Insights – How Top Firms Succeed

Not all advisory firms are created equal, and some are truly head and shoulders above the rest. This month, we’re looking at industry trends and identifying ways that the top advisory firms stand out. By the end of this newsletter, you’ll gain a long-term perspective and a better understanding of how you can make your practice more competitive. Firm Closures on the Rise According to FINRA data, branch closures have …

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Industry Consolidation Puts Pressure on Firms to Offer More

If you’re a financial advisor, you know that our industry is always in a state of change due to regulatory demands, technology, and client desires. You may have also noticed an increase in mergers and acquisitions for registered investment advisors (RIAs) and broker-dealers (BDs). Some of the biggest names have announced acquisitions and mergers over the past few years. What may seem like a few isolated events is actually part …

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