If you have been reading my ongoing series about the PESO Model on GuideVine over the past year, you already know the “O” in the PESO marketing model stands for “owned.” But given how much…
Marie Swift is founder and CEO of Impact Communications, a full-service marketing and PR firm serving a select group of highly successful financial advisors and allied institutions. Follow Marie Swift on Twitter, on Google+ or visit www.mariewswift.com to connect.
Articles from Marie
Financial advisors who share highly relevant content with their social media networks enhance their brand, boost credibility, and attract new clients.
Advisor using earned media can impress the right people and position their firm in a positive way.
The PESO Model (paid, earned, shared and owned) is a great way to “bucket” out any marketing plan. If you missed the foundational article, The Digital Reality for Financial Advisors, read that piece now before continuing…
Financial advisors can easily create attractive blog content to reach prospects and stay on message using three buckets.
For most financial advisors, having enough time to effectively manage your clients and business growth can be challenging. Top financial advisors know that working at their productive best is essential if they are to build…
Digital marketing experts Khalid Usmani and Marie Swift provide insights on how to effectively reach your target client in a cluttered digital landscape while building a stronger, more meaningful relationship.
Progressive financial advisors are embracing the integrated PESO Model as a way to bridge traditional marketing methods and digital / mobile realities.
For sites where a financial advisor controls content, staying clear of testimonials or endorsements is key. These tips can help an advisor stay compliant.
Financial advisors using the 4Cs of content creation can build a compelling digital presence, while still effectively leveraging their time.